Wednesday, January 5, 2011

live your truth

So I spend a lot of time laboring over my art and myself as an artist. Recently I completed a piece that may never get purchased, or licensed by anyone. But I had to finish it. Why? Let me tell you.

When I went to college it seemed the main difference between the 'illustrators/designers' and the 'fine artists', was that the fine artists painted or drew for themselves. If someone liked it, great. The commercial artists (as we were called back in the day), created art for MONEY. And we were looked down upon, go figure. Now, as a grown-up I personally think many fine artists are just as commercial as I am. However there are those rogue artists who whine and paint in their somber moods and never care if anyone likes their work. Oh, and the happy go lucky artists who do their art for pure pleasure.

Ok, that was the groundwork. Why did I finish that piece that will likely NOT net me any money when I am a professed illustrator and commercial artist? Because I still have a bit of that fine artist in me who sometimes just needs to get the art out. Even when I know it is just for me and the sake of doing it.

Want to see it? Ok, here is my fun pattern 'Ode to the humble cut of meat diagram'. Personally I think this pattern is awesome I would so totally LOVE an apron made from it.

Wednesday, November 3, 2010

how halloween is like art licensing

Every year I work really hard to make fun costumes for my kids. Some years I start in August because the ideas are so grandiose that it requires months to execute. This year was an easier year for me but none the less it reminds me a lot of the process of art licensing.

When I embark on my costume making, the first thing I do is come up with a concept. Which is what I do for licensing. What art will I make? Of course my kids are involved in what they want to be, but essentially we spend time deciding what will be the most fun. As an artist to license art I think more about what has a broad appeal, and what is a fun concept that I feel I can do a good job exploring visually.

Second step is devising a plan. For costume making I create detailed sketches and take measurements of my kids to ensure I create something that is wearable. As an artist creating artwork for licensing, I sketch my ideas and start to create a library of icons and images that will be good to play with in a multiple of compositions. I consider color palettes and whether the art is seasonal or everyday. But essentially both share the careful consideration of usefulness. Be it to wear to show.

Third execution. Costume making is easy, figure out the pieces and start creating. Art licensing is similar. Take all those sketches and pieces and begin creating.

The final step is bask in the awesomeness of the finished piece. Ok, maybe not, but once the work is complete both will be set out to the world. While the costume will go door to door and will receive a reward at each knock, art for licensing will require knocking on many doors, but only select ones open to reward.

Often I send out my samples, I call back and get no response. I am not alone. Many of us artists create, submit, follow-up and wait. But can you think of anything else you would rather do? I cannot. And honestly when the right door opens and gives me that king sized candy bar, there is no better feeling in the world.