how does Chuck Norris illustrate?

I know not a good lead in to a Chuck Norris joke, but seriously I did finish a recent project for Total Gym. The illustration below was created for Total Gym to instruct users how-to use the machine. Taking photos provided by the client I created clean and simple line art that was somewhat androgynous. We wanted the look to be consistent with their brand colors and the human figure to be simplified so that the emphasis was on the motions of the exercises. The client was awesome, although I did not get to meet Chuck Norris. Next time.

drawing live

I have been so busy with projects lately that I haven't had a chance to share some of the awesomeness. Let me tell you about this one to kick things off.

I got a call from an past co-worker, Amy Hall of Grow Creative. Amy does wonderful work and is an amazing designer. She needed an illustrator to draw live on video for a wine company 'Vinmotion'. After meeting with the client and going over the project I realized this was going to require a lot of planning, and on the fly ability.

Essentially we had 16 panels that required drawing, both typography and illustration. I also would need to sculpt and create fun concepts for stop motion graphs. Working with a great team, Matt Franklin and Dan Pred and Amy Hall, we came up with a solid visual story and collected our props.

The day of the shoot I had 48 boards, just in case I screwed up on the 16 panels we needed to shoot me drawing. Long story short, after two full days of shooting, I had used only 16 of the 48 boards. Yes, that is correct we had no screw ups. Well none that required a new board anyway.

Below is a screen capture from the video of one of the more detailed drawings. I love my job.