I have been doing illustration and design for clients for years. Not the licensing art, but for hire, draw this image for me type of work. With the slow down of the economy this work has slacked which opened the door for me to create work for licensing. I have enjoyed the large body of work created and the small fruits it has bore already. However, I find I am at a crossroads.
Since the other work slowed down, and the licensing is just picking up, I find both are at the same spot as far as need. I either have to dump time and energy back into promoting the 'Bread and Butter' work of the past, OR dump time and energy into the licensing work of the future. Both require promotion and follow-up. All my old word of mouth, steam ship promotions of past for the regular work has slowed down since everyone cut back their budgets. Now that I see a glimmer on the horizon of work picking up, I either have to start putting myself back in front of those people, or I lose them. By the same token, my fledgling licensing work needs the same love.
What to do? Can I do both? Can I promote both or do I need to choose. Licensing or Bread and Butter? I enjoy licensing, but I enjoy the immediacy of a payday from Bread and Butter clients. With my amazing luck of having pneumonia, I see that I can ponder this from my sofa for a few days.