First things first. Update my site. I know that it is easy to build your website then forget about it. But alas, the beauty of the web is that it is malleable. Websites should be current, and fresh. And although I know this, I often put web updates low on my priority list. But taking the time to go in, put up a few new pictures and post news is a great thing.
Second, taking the time to go visit other blogs pertinent to your industry and write comments. It may not seem like much but it really is a good thing, keeps you current, and lets Google know you are an active participant in your industry. So it may seem like it is nonsense, but spending an hour a week researching, and making comments really does help your business.
Lastly, follow-up emails. All those submissions I sent last week, well it is time to send a little note and make sure they were received. Remind people of my name and generally just be present, perhaps my name will shuffle up through the clutter of other submissions.
These three things aren't all that painful, really. But they often go undone. I have two of three completed, now to send those follow-up emails!
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